With Noom, weight loss isn’t about calories and meal plans. It’s about your mind.


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We’re all so busy and driven by work, family, and other responsibilities that it’s easy to overlook important life issues. All most of us have to do is take a look at our creeping waistline to confirm this sad truth.


Maintaining a healthy lifestyle isn’t easy, especially for those who aren’t blessed with pristine genes. Weight is a constant concern for almost 2 billion people around the world, which can lead many of them into an endless cycle of ineffective diets and disappointments.

About 45 million Americans go on a diet each year – and it’s estimated that up to 95% of those diets fail. Most of these diets focus on hard numbers, calculating calories consumed, calories burned, and metabolic rates that ultimately turn weight loss and healthy living into a math problem.

But as most of these people can attest, losing weight isn’t just a math problem. In many, if not most, cases it is a mental problem. Noum knows it. That’s why it tackles improving physical health and appearance while strengthening the mind at the same time.

Noom provides psychology-based weight loss.

Noom launched its program in 2016 highlighting its new approach to guiding users towards better and healthier lifestyles. Its success can largely be attributed to one of Noom’s core beliefs: it’s not enough to change what you eat. Those who are committed to a new, healthier life must also change the way they think about food.

New users start with the basics, taking a short quiz that explores their current eating behaviors and activities, as well as their ultimate health goals. With these details, Noom crafts a personalized wellness plan that strikes a three-pronged balance of smart eating, plenty of exercise, and healthy mental wellbeing to keep the system on track and functioning. This way, users not only lose weight, but also learn the tools to maintain that weight loss and a healthier lifestyle for years to come.

With Noom’s 16-week program, education comes first, often with short articles and quizzes. While other weight loss plans focus on meal plans and workout routines, Noom starts by educating users about healthy eating. There are no forbidden foods in the Noom plan, but its education informs users about how eating calorie-dense, nutrient-poor “red” foods like bacon, potato chips, or pizza can impact their goals as opposed to “green” foods like vegetables, fruits and whole grains.

What Noom understands is that foraging for fries and pizza is often done out of habit as a means of comfort. Noom centers much of its philosophy on helping users understand why they make this choice. When users realize that their unhealthy choices are often related to stress, daily routines, or even ties dating back to childhood, they are often able to make better, healthier choices for their future.

Meanwhile, healthier patterns are reinforced by the personal trainer assigned to each user, responsible for motivating the user towards their goal and helping them overcome obstacles that arise during the journey, says Noom. Users are also encouraged to connect with their peers in virtual support groups to empower each other and build the encouragement needed to achieve the healthy lifestyle they crave.

Download the Noom app.

All of Noom’s teachings and augmented support can be found on the Noom platform, which also serves as an easy way to log the foods you eat and the exercises you do each day to stay on target to reach your fitness goal. weight on time.

New users can start their journey to a healthier, happier future now by visiting the Noom website, taking the introductory quiz, and viewing their personalized plan today.


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