The first three-year digital campaign to encourage young Europeans to eat more fruit and vegetables comes to a successful conclusion

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– The Follow me to be healthy with Europe the digital-first campaign – which has been running for three years – was launched by Freshfel Europe and Aprifel, and co-funded by the European Commission, with the aim of increasing the consumption of fruit and vegetables among Europeans aged 18 to 30;

– Since its launch in 2019, the campaign has had substantial reach generating more than 64 million impressions on social media, through the production and use of videos, infographics, tips and partnerships with e-influencers. He also generated +1.6 million video views and met over 2,500 people at three different events;

– Its success was also recognized in a video summarizing all these activities.

BRUSSELS, December 6, 2021 / PRNewswire / – Today, “Follow me to be healthy with Europe digital first campaign – launched by Freshfel Europe and Aprifel in July 2019 – successfully concluded its three years of promoting a healthy and balanced diet for 18-30 year olds by Europe.

Live online under the hashtag # 400g Challenge, the objective of the campaign was to encourage young Europeans to increase their consumption of fruit and vegetables to a minimum of 400 g per day, to improve and, ultimately, transform the eating habits of millennials. This is in line with the recommendations of the World Health Organization (WHO) regarding the consumption of at least 400 g of fruits and vegetables per day.

In addition, this generation being recognized as hyper-connected and processing a large part of its content online, the digital nature first of all of this campaign has allowed it to succeed in raising awareness despite the challenges posed by COVID-19. Since its launch, it has generated more than 64 million impressions on social networks and accumulated +1.6 million video views. All thanks to the use of 30 videos, infographics and collaborations with more than 20 influencers from six European countries, who encouraged young Europeans to share tips for easily integrating fruits and vegetables into their daily diet. Before the COVID-19 restrictions, the campaign also met more than 2,500 people at three different events.

Philippe Binard, Managing Director of Freshfel Europe, responded by saying: “Obstacles such as a lack of interest in food and health, minimal knowledge of good nutrition and the fear that healthy food is too expensive, often mean that many young people do not incorporate enough fruit and so we are extremely proud of the work of this campaign to raise awareness of the simple steps that can lead to a healthier lifestyle, and we are grateful for all the support we have received over the past three years in this direction. goal.”

In addition, Mathilde Fléchard, Europe project manager at Aprifel, said: “This is an excellent time to be able to announce the success of this campaign during the International Year of Fruits and Vegetables. As a result, we hope to continue to educate and inspire our younger generations to make healthier food choices as they approach adulthood, with online platforms once again proving to be a great resource to connect with this generation. . “

Find out more by downloading the campaign’s digital press kit here, and watch the video summarizing its activities and success here.

SOURCE Follow me to be healthy with Europe


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