Sweetgreen taps Naomi Osaka and Devin Booker for groundbreaking campaign


Courtesy of Sweetgreen

Lunchtime just got a whole lot greener thanks to a new campaign that lets you try custom palettes from two star pro athletes.

sweetgreen, the restaurant brand that builds healthier communities by connecting people to real food, has officially announced its new campaign, “Create Your Own”, which highlights the most ordered item on its menu: the custom bowl.

Naomi Osaka’s personalized bowl

For the launch, the mission-driven brand tapped the talents of Phoenix Suns shooting guard Devin Booker and tennis phenom Naomi Osaka, as the stars of the campaign to inspire a healthier future.

With the goal of promoting foods that fuel their bodies and lifestyles, Osaka and Booker worked closely with sweetgreen’s culinary team to perfect their custom orders. Together, the two seek to change the way professional athletes traditionally associate with food brands and encourage the consumption of real, fresh ingredients that are essential for peak performance.

“We brought about powerful change in the food industry with Naomi last year and together we thought about who else to take on this journey. We wanted an athlete who spoke about the importance of healthy living and Devin was a natural fit,” said brand manager Nathaniel Ru.

Osaka, who partnered with sweetgreen last year as the first National Athlete Ambassador, personally asked Booker to join her in speaking to future generations about the importance of what they eat.

Devin Booker’s Personalized Bowl

“I started working with sweetgreen because I was in touch with their mission and was already a regular customer,” explains the three-time Grand Slam singles champion. “Partnering with a brand that creates positive change in the world is really important to me. Tapping Devin and integrating it into the mix makes it even better.

For years, fast food partnerships with athletes have been the norm, raising the question of whether the fare being promoted matched the lifestyle of the sports personalities behind them. With a new generation of athletes leading the charge, Osaka and Booker aim to usher in the era where healthy eating and healthy living align.

“As an athlete, I’m always aware of what I’m putting into my body,” Booker says. “I know which ingredients make me feel better, so when I order my favorite bowl from sweetgreen, I’m confident that every ingredient is going to help fuel my day, on and off the court.”

The personalized bowls will be available nationwide from Monday, May 2 through Sunday, June 5 at all sweetgreen stores, through the brand’s website, and exclusively on the sweetgreen app for delivery and pickup.

TOPICS: black woman athlete healthy eating naomi osaka


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