Smoothie market to grow by $ 7.03 billion | Barfresh Food Group Inc., Danone SA, Happy Planet Foods Inc. and more among the best players


Supplier landscape

  • The market structure is expected to remain fragmented during the forecast period. The report also provides information on several market vendors including Barfresh Food Group Inc., Danone SA, Happy Planet Foods Inc., J Sainsbury Plc, Jamba Juice, MTY Food Group Inc., PepsiCo Inc., Smoothie King Franchises Inc. , The Coca Cola Co. and The Hain Celestial Group Inc., among others.
  • Suppliers deploy growth strategies such as product launches and marketing and advertising campaigns to compete in the market.
  • Danone SA – The company operates by segments (Specialized Nutrition, Dairy Products and Essential Plants and Waters). Danone SA offers oatmeal and strawberry smoothies.

See more on the highlights of the marketplace vendor landscape with a comprehensive list of vendors and their offerings.

Key market segmentation

  • Segmentation by product:
    • Fruit-based:
      • Smoothies market vendors should focus on seizing the business opportunities of the fruit-based segment, as it accounted for the largest market share in the base year.
      • The growing awareness of health among consumers, changing lifestyle and eating habits is the main driver of this segment.
    • Based on dairy products
    • Others

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Regional market outlook

  • North America will register the highest growth rate of 45% among other regions. Hence, the market for smoothies in North America is expected to generate significant business opportunities for suppliers during the forecast period.
  • The United States and Canada are the key markets for smoothies in North America. Market growth in this region will be faster than market growth in Europe, MEA and South America.
  • Growing trends in healthy eating and consumption of raw and organic food products among the young American population will facilitate the growth of the smoothies market in North America over the forecast period.

Download our FREE sample report for more highlights on the regional market share of most of the countries mentioned above.

Latest trends in the global smoothie market

  • Driving the smoothies market:
    • Increased awareness of the health benefits of smoothies:
  • To help repair and rejuvenate the skin, boost immunity, increase energy levels, and promote the overall well-being of the human body, smoothies are the best source.
  • The right mix of ingredients in smoothies helps detoxify and cleanse the body. Additionally, some smoothies are made from yogurt or milk, which are a good source of probiotics.
  • Smoothies are becoming popular among consumers due to the growing awareness of preventative health care. This factor will fuel the growth of the smoothies market during the forecast period.
  • Smoothie Market Trend:
    • Request for organic and gluten-free smoothies:
  • The growing number of health-conscious consumers and the rising incidence rate of celiac disease are driving demand for organic and gluten-free smoothies.
  • The issues of weight management, the demand for nutritious food, and the increasing occurrence of digestive health issues will influence the growth of the smoothies market.
  • The easy availability of gluten-free food products is another key factor in increasing sales of gluten-free smoothies.
  • The origin and quality of the fruits and vegetables used in the production of smoothies are of concern, increasing the demand for organic and gluten-free products.

Find additional information on various other market drivers and trends mentioned in our FREE Sample Report.

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Associated reports:

Fruit and Vegetable Ingredients Market by Type, Application and Geography – Forecast and Analysis 2021-2025

Global Functional Powdered Beverage Concentrates Market

Scope of the smoothie market

Cover of the report


Page number


Year of reference


Forecast period


Growth dynamics and CAGR

Accelerate to a 6% CAGR

Market growth 2021-2025

$ 7.03 billion

Market structure


Annual growth (%)


Regional analysis

North America, Europe, APAC, South America and MEA

Efficient contribution to the market

North America at 45%

Main consumer countries

United States, Germany, China, Canada and United Kingdom

Competitive landscape

Leading companies, competitive strategies, reach of consumer engagement

Profiled companies

Barfresh Food Group Inc., Danone SA, Happy Planet Foods Inc., J Sainsbury Plc, Jamba Juice, MTY Food Group Inc., PepsiCo Inc., Smoothie King Franchises Inc., The Coca Cola Co. and The Hain Celestial Group Inc. .

Market dynamics

Parent Market Analysis, Market Growth Drivers and Obstacles, Analysis of Fast Growing and Slow Growing Segments, Impact of COVID-19 and Future Consumer Dynamics, Analysis of Market Conditions for the Forecast Period


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