Schnuck Markets Inc. has partnered with Nutrition technology company IA Spoon Guru will develop and launch an exclusive new healthy eating platform. Good For You aims to help customers make healthy choices by using a set of nutritional guidelines to identify products, including fruits, vegetables, lean protein and whole grains, and low in added sugar and sugar. saturated fat, to help shoppers eat healthier.
Introduced on January 1, 2022, the platform is free for all Schnucks Rewards members. Buyers who sign up for the program will be entered into a raffle to earn Schnucks Rewards points and access a library of fitness and wellness tips through the Schnucks Rewards App.
“Schnucks is committed to promoting healthier choices for its customers, which is why we have chosen to partner with Spoon Guru and leverage its unique cutting edge technology, based on six years of machine learning algorithms, which provides invaluable data to retailers to help them influence the buying habits of consumers, ”said Joy Petty, Senior Director of Retail and Brand Marketing at Schnucks. “There is a common Perception that healthy eating is expensive – we are convinced that by promoting the wide range of healthy products, Good For You will change that.
The platform was developed with proprietary technology from Spoon Guru alongside categorization of products led by a nutritionist in accordance with constantly evolving government directives. The combination of artificial intelligence and accredited nutritional expertise has been designed to provide individuals with a shopping experience fueled by both data and human knowledge.
“We are delighted to partner with Schnucks to develop its health and wellness offering with our nutritional expertise and scientific rigor,” said Markus Stripf, co-founder of London-based Spoon Guru, who works with retailers such as Tesco in the United States. Kingdom, Albert Heijn in the Netherlands and Woolworths in Australia and New Zealand. “A growing number of retailers are offering customers a personalized product discovery experience that rewards shoppers for their healthy choices. Retailers that fail to keep pace with this trend, and the role of technology in enabling it, will be lagging behind their competitors in the race to win and retain customers.
Spoon Guru will help Schnucks qualify Good for you products by developing the program’s criteria, which are informed by the 2020 Dietary Guidelines for Americans, the United States Food and Drug Administration, the United States Department of Agriculture, and the American Heart Association. The company will also act as a third party taking responsibility for the Good for You List and help Schnucks market the products, helping customers find healthier choices faster and easier.
The Good For You product list will be updated monthly to identify any changes in product ingredients and to incorporate new health guidelines as they arise. According to Spoon Guru, the partnership with Schnucks is “the first of several exciting developments” that the technology provider will launch in the health and wellness area this year.
Based in Saint-Louis schnucks operates 111 stores in Missouri, Illinois, Indiana and Wisconsin, and employs 13,000 associates. The company is # 64 on the PG 100, Progressive Grocer’s 2021 list of leading food and consumable retailers in North America.