DOWNERS GROVE, Ill., January 21, 2022 /PRNewswire/ — Optimal nutrition announced today that it will donate outdoor fitness equipment to East of Palo Alto, approx. and Sainte-Rose, The.as part of its Building Better Lives program, which aims to raise awareness and address disparities in access to physical fitness. Professional wide receivers Davante Adams and Justin Jefferson championed the program, now in its first year, by rallying fans in a friendly 5-week fitness challenge competition to win much-needed public fitness resources for their hometowns. Due to overwhelming support from both communities, Optimum Nutrition chose to award outdoor fitness equipment to both communities rather than picking a single winner. Through the program, each community will receive a variety of cardio and strength-training equipment, such as suspension trainers, magnetic bells, exercise bikes, ellipticals, pull-up stations and more.
“People across the country have logged on to our Building Better Lives website to participate in virtual workouts, download educational materials, and lend their support to our two featured communities,” said jim hoganOptimum Nutrition Director of Brand Management. “In the end, the numbers were so close and the support was so overwhelming that we decided to reward both cities with the award. Optimum Nutrition believes everyone wins when they have access to quality fitness resources. .”
Adams and Jefferson each promoted the program and participated in a fitness event in their hometown during the 5-week challenge.
fitness equipment Saint Rose will be installed at Parquet Park, a community park funded and developed by the Ed Reed Foundation. Reed, like Jefferson, grew up in Saint Rose and continued his career in the professional football hall of fame. Both athletes share a passion for giving back to their community, which suffered severe damage during Hurricane Ida in August this year.
Jefferson joined Reed on a video call last month to discuss the installation of fitness equipment and to announce that Optimum Nutrition has funded 200 boxes of Thanksgiving meals for residents of New Orleansin support of the Ed Reed Foundation’s Reed Feeds Thanksgiving Blessings program.
“I get a lot of support where I’m from so I wanted to give back. We never really had a place in the community where we could go – I partnered with Optimum Nutrition to create a fitness resource for our community. I’m sure they’ll love it, they’ll go crazy for it,” said Justin Jefferson.
Davante Adamswho is entering his eighth year in professional football, proudly announced to the East of Palo Alto community that Jack Farrell Park will soon have a new fitness resource from Optimum Nutrition, giving residents the tools to transform their lives through fitness.
“A big part of who I am today comes from growing up in East of Palo Alto. I still remember when I was 10 there weren’t a lot of resources there, but I still found a way,” Adams said. “I worked at the Jack Farrell Park, which hasn’t always been the friendliest place. Thanks to this partnership with Optimum Nutrition, this park will have brand new fitness equipment for the entire community to use. It means a lot to me to be able to make this happen.”
Optimum Nutrition selected KOMPAN Sports & Fitness as a Building Better Lives Gear Partner. KOMPAN seeks to help create healthier, happier communities through fitness solutions suitable for all ages, levels and abilities.
KOMPAN has worked with Optimum Nutrition to design custom facilities for East of Palo Alto and Saint Rose. The fitness resource includes on-site signage and a free KOMPAN mobile app to help educate community members on different ways to use the equipment.
“Optimum Nutrition is excited to bring free, affordable, quality fitness equipment to communities in need of resources,” Hogan said. “We believe in the power of fitness to transform lives. The Building Better Lives program – including our free expert coaching resources and these giveaways of equipment – aims to help close the gaps in access to fitness so that everyone has the chance to achieve their goals. Ultimately, we believe that Building Better Lives can help create a more diverse and inclusive fitness industry.
For those who want to take advantage of Optimum Nutrition’s free and expert fitness resources, the 5 Week Fitness Challenge content is still available at www.ONBuildingBetterLives.com. Suitable for all fitness levels, content includes cardio exercises, strength training, nutritional advice and mind-body wellness practices, with special appearances from celebrities and notable names from the sports community.
The Building a Better Life program
Optimum Nutrition® announced the Building Better Lives program in May 2021, rooted in the company’s belief in the transformative power of fitness. Building Better Lives is an ongoing national goal-oriented program that aims to improve access to fitness resources and address disparities among underserved populations to create a more diverse and inclusive fitness industry. Optimum Nutrition® intends to expand the reach of the program to other communities in 2022 and beyond. To learn more about the Building Better Lives program, athletes and communities, visit ONBuildingBetterLives.com.
About Optimum Nutrition®
Part of Glanbia Performance Nutrition, Optimum Nutrition® is one of the world’s leading sports nutrition brands. We produce a wide variety of delicious, high-quality nutritional foods and beverages that support an active, healthy lifestyle, including bars, protein powders, ready-to-drink shakes and beverages, energy products, multivitamins and more. Optimal nutrition® GOLD STANDARD 100% WHEY™ is universally recognized as the #1 selling whey protein powder in the world. With state-of-the-art manufacturing facilities in the US and UK, our products are sold in over 90 countries around the world. We are proud to be part of a diverse and inclusive organization that believes sport is better when everyone can participate. For more information on Optimum Nutrition®, visit www.optimumnutrition.com.
About Glanbia Performance Nutrition
Glanbia Performance Nutrition (GPN) is a wholly owned subsidiary of Glanbia (ISE/LSE: GLAPF), a global nutrition company. At GPN, our mission is to inspire people around the world to achieve their performance and healthy lifestyle goals. Our leading health and wellness brands include Optimum Nutrition®, SlimFast®, think!®, Isopure®, Amazing Grass® and BSN®, among others. GPN’s revenue in 2020 was approximately $1.4 billion. Visit www.glanbiaperformancenutrition.com Where www.glanbia.com to learn more. Follow us on Twitter @GlanbiaPN.
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SOURCE Optimal Nutrition