National Blueberry Month kicks off with a 31-day challenge to benefit No Kid Hungry

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FOLSOM, Calif. – For National Blueberry Month, the American Highbush Blueberry Council (USHBC) challenged millions of dedicated blueberry fans to take a boost of blue – and give a boost to a good cause. Throughout July, when fans share their appreciation for blueberries on social media, USHBC will donate $1 to No Kid Hungry. Every post tagged on Instagram, Facebook or Twitter (@blueberries), as well as TikTok (@blueberrycouncil), will help raise up to $50,000, which can help provide 500,000 meals for children nationwide. Each post also serves as an entry for a chance to win a Mood Boost Wellness Package of an Apple Watch Series 7, $50 VISA® Gift Card, Cosori 5 Pints. Air Fryer and blueberry treats.

To celebrate National Blueberry Month and kick off the challenge, actress and producer Nicole Ari Parker hosted an immersive event at Gallow Green at the McKittrick Hotel. Guests were transported to a blueberry-inspired wonderland in a garden oasis, with a variety of blueberry-inspired cocktails, mocktails and appetizers. The wellness-focused event also included fitness activations with celebrity fitness trainer Joey Thurman, as well as meditation and yoga sessions with wellness and nutrition expert Mascha Davis.

“Blueberries fit perfectly into a healthy lifestyle, especially for busy families. I eat blueberries every day – they are nutritious, delicious and so easy! That’s why everyone loves them, Parker said. “I can’t wait to see posts from blueberry fans across the country as they share how they’re enjoying blueberries for the 31 Day Challenge. We can all feel good and do good when we take a blue boost! »

Blueberries are thriving from coast to coast, and USBHC supports blueberry growers nationwide. In honor of National Blueberry Month, growers have pledged to donate at least 70,000 pounds of blueberries to community organizations through No Kid Hungry, so more kids get a boost. nutritious and delicious thumb this summer.

“USHBC is making blueberries the world’s favorite fruit – and that means helping more people get a blue boost every day. Everyone deserves to enjoy the delicious taste and nutritious benefits of blueberries. said Kasey Cronquist, President of the USHBC. “This July, we are thrilled to rally blueberry fans and the blueberry industry to support No Kid Hungry. There’s no better way to celebrate the National Blueberry Month than taking a blue boost and giving a helping hand to a worthy cause.

Helping more people access fresh, healthy food is especially important during the summer months. According to the United States Department of Agriculture, as many as 12 million children in the United States live in “food insecure” homes, which means that their households do not have enough food for each family member leads a healthy lifestyle. During the school year, many children rely on school programs that provide lunch and, in many cases, breakfast and supper. When schools close for summer vacation, many of those meals disappear, meaning summer can be the hungriest time of year for children in need.

“We are grateful to partner with the US Highbush Blueberry Council to raise awareness about hunger in children, deliver healthy blueberries to community organizations, and raise funds to feed children across the country,” said Pamela Taylor, senior vice president. and Director of Communications and Marketing. by No Kid Hungry. “Every child should have the three meals a day they need, 365 days a year, and our mission is to make sure they get it. Together, we can help make this summer a happy time for kids. .

For 31 days of blueberry-inspired activity ideas, expert health and wellness tips, and mouth-watering blueberry recipes for summer, visit the National Blueberry Month microsite/website at www.blueberry.org/challenge. And, for year-round access to the latest hacks, swaps, and other delicious blueberry inspiration, visit https://blueberry.org.

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About the US Highbush Blueberry Council

Established in 2000, the US Highbush Blueberry Council (USHBC) is a federal agricultural research and advocacy program under the independent oversight of the United States Department of Agriculture (USDA). The USHBC represents blueberry growers and packers in North and South America who market their blueberries in the United States and abroad, and strives to promote the growth and well-being of all the blueberry industry. USHBC was started by blueberry growers and currently has 2,500 growers, packers and importers. USHBC is committed to providing blueberries that are grown, harvested, packaged and shipped in clean and safe environments. Learn more at ushbc.org.

About No Kid Hungry

No child should go hungry in America. But as a result of the coronavirus pandemic, 1 in 6 children could face hunger. No Kid Hungry works to end childhood hunger by helping to launch and improve programs that give all children the healthy food they need to thrive. This is a problem we know how to solve. No Kid Hungry is a campaign of Share Our Strength, an organization committed to ending hunger and poverty.

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