Help end #TheMissingHalf with up to 50% off Reckitt and Shopee


Manila, Philippines, May 17, 2022 /PRNewswire/ — Reckitt, the global leader in health, hygiene and nutrition, partners with Shopee, the leading e-commerce platform in South East Asia and Taiwan to kick off its regional Super Brand Day “Complete the Missing #Half”. Families can count on Reckitt’s trusted brands, including Enfagrow A+ Four, Lactum 3+6+, Lysol, Durex and more to help protect the health, hygiene and nutrition of their children. loved ones, making sure they don’t miss anything.

Shoppers can expect health, hygiene and nutrition tips and exclusive deals with Reckitt’s most anticipated Super Brand Day on Shopee

Happens on May 19Reckitt’s Super Brand Day campaign gives shoppers the best deals on Reckitt’s extensive portfolio of family care items on Shopee Mall.

For decades, parents have learned that school smarts will ensure the best start in life for their child, with less focus on confidence, creativity and independence. Reckitt eases parental concerns with Enfagrow A+ Four Nurapro by helping to nurture both IQ and EQ to complement #MissingHalf with proper nutrition and stimulation. Enfagrow A+ Four Nurapro is the only one with revolutionary MFGM and 35mg/serving of DHA that helps nurture not only IQ but also EQ development.

The Reckitt product line goes even further to complete the #MissingHalf for the whole family with its Health and Hygiene portfolio consisting of Lysol and Durex. As countries begin to ease restrictions, hygiene is shifting from a defensive chore to a routine act of protection. As families seek to connect with their communities, parents still want comprehensive protection for their children to maximize their potential. For example, Lysol Disinfectant Spray not only kills over 100 disease-causing germs, including cold and flu viruses, but it also refreshes your home with 6 refreshing scents to choose from. Parents also want to instill the value of self-confidence in their children. With Veet, you can reveal the beauty of your skin with a long-lasting, user-friendly formula that can give you silky smooth skin for up to 2 weeks.

Muksitul Islam, Director of ASEAN E-Commerce at Reckitt, said, “Reckitt is proud to partner with Shopee on Regional Super Brand Day to connect ASEAN consumers to our beloved and trusted brands like Enfagrow A+ Four Nurapro, Lactum 3+6+, Lysol and Durex.With Shopee’s impressive engagement tools, our consumers can not only expect choices tailored to their needs, but also an enjoyable shopping experience across our diverse nutrition, health and hygiene portfolio. We wish our consumers a wonderful Super Brand Day experience.

Annie LinShopee Mall Manager at Shopee Philippines, added, “Consumers are shopping online more frequently for their home and healthcare needs. We are pleased to partner with Reckitt to provide parents and families with a wide variety of trusted brands that give them the reassurance they need when it comes to improving family health and nutrition. . We will continue to partner with brands to provide shoppers with access to more convenience, variety and value year-round through Shopee Mall.”

Through the campaign, Reckitt will explain to users what it means to complete the #MissingHalf for their children with a famous mother Kristine Hermosa-Sotto on Shopee Live. Users can also log in to learn how to have a healthy home with Lysol.

On May 19-20Reckitt will complete the #MissingHalf with exclusive offers from Enfagrow Four, Lactum 3+6+, Lysol, Durex and Veet on Shopee Mall, giving shoppers the best deals including:

  • Free gift with no minimum purchase: Get FREE Lysol On-the-Go wipes with every payment on all Reckitt brands while supplies last
  • Exclusive online bundles: specially selected packages including:
    • 50% discount on packages Enfagrow AII Nurapro Four, Lactum 3+ & Provital
    • Buy 2 Get 1 on Select Lysol and Mortein Products
    • 15% discount on Lysol x Mortein safer home bundles
    • Up to 27% off on Veet bundles
    • Up to 35% off on Durex bundles
  • Shipping discounts and 20% Cash back vouchers

Learn more about Reckitt’s Complete #TheMissingHalf campaign on May 19-20 at

Download it now for free from the App Store or Google Play Store.


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