Health-conscious Ugandan entrepreneur targets global market

0

Through Crispin Adriaanse 2h ago

Share this article:

Cape Town – A Ugandan entrepreneur aims to capture the local market and expand globally with her hibiscus drinks.

Eleven years ago, Regina Nakayenga created Rena Beverage Solutions at the age of 50 as part of her retirement plan.

The company is based on providing a product made only from organic ingredients, according to the online trade publication How We Made It In Africa and East African Women in Business Platform (EAWiBP).

Nakayenga stumbled across the hibiscus plant on the recommendation of a friend, who explained its medicinal qualities to him. Having experienced the benefits of hibiscus herself, the forward-thinking entrepreneur set out to experiment with the plant found in Uganda.

Today, Nakayenga produces a number of hibiscus products, such as tea, juice, and wine.

Hibiscus is associated with multiple health benefits: it is rich in antioxidants, rich in vitamin C, is sometimes used as a laxative, and is considered to have slimming properties thanks to its effect on the metabolism, according to Serifat Olatundun Salami. and Anthony Jide. Afolayan writes in the Journal of Food Quality 2020. The plant has also been shown to reduce cholesterol, hypertension, and high blood pressure.

Health products are all the rage in Uganda, according to Nakayenga, speaking to How We Made It In Africa, and his business makes around US $ 7,000 per month.

“They have become our cash cow… It really sells,” Nakayenga said.

“We will focus on getting more of our products to schools, health centers and clinics. Supermarkets are also growing and expanding, ”she said of the Ugandan market.

Nakayenga has also set its sights on the international market with the intention of exporting its health-focused products to Germany and the UK by the end of 2021.

More than 400 local hibiscus growers supply Nakayenga with raw materials, the quality of which she scrutinizes, especially since she is the president of the Uganda Hibiscus Value Chain Development Association, revealed EAWiBP.

Nakayenga is a former lecturer on entrepreneurship, gender and microfinance at Kyambogo University, which sits on the shores of Lake Victoria, and holds several degrees from Ugandan universities, as well as an MBA from Eastern and Southern African Management Institute (ESAMI), USA Vital Voices, a non-profit organization, has been revealed.

African News Agency (ANA)

Share.

Leave A Reply