Hackett-Kaufman Certified in Plant-Based Nutrition Launches New App

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Health + Well-being

Heather Hackett-Kaufman, an advocate for fitness and a healthy lifestyle in Sarasota, recently obtained certification in herbal nutrition from the T. Colin Campbell Center for Nutrition Studies, a program sponsored by Cornell University. Hackett-Kaufman and her husband, Dr Ken Kaufman have just completed one year developing Optamiz ™, the first mobile phone application designed for an evolving plant-based life. “The number of people interested in plant-based foods and healthier lifestyles is increasing. There has been a tremendous increase in sales of plant-based foods, ”noted Hackett-Kaufman. “But a lot of people don’t know where to start or how to make the transition. The Optamiz app, available in January 2022 for iPhone and Android devices, is a “central source of restaurants, recipes, resources, products and services to live a plant-based lifestyle for everyone. whether it’s casual or engaged, ”Hackett-Kaufman said. “It can help newbies learn the basics of plant-based diets, while also helping experienced vegans find restaurants, produce and more. ”

Hackett-Kaufman has been a strong advocate of plant-based diets and recently published the “Plant-Based Getting Started Manual,” a 70-page guide for anyone who wants to easily transition to a plant-based lifestyle. of plants. The Plant-Based Jumpstart manual is free with the download of the Optamiz app. Heather Hackett-Kaufman and Dr. Kaufman are partners of Optamiz Health, Inc. and Sarasota Sports Medicine in Sarasota, Florida. The Optamiz app is your source for restaurants, recipes, resources, products and services for living a plant-based lifestyle, whether casual or engaged. Optamiz, “The App for Plant-Based Living” is available for download on Google Play as well as the Apple Store. For more information or for media inquiries, please email


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