Good Things Coming is expanding to cater to a broader consumer base by adding concentrates, pre-rolls and cartridges to its product categories
Good Things Coming product family, 2022
PHOENIX, 15 Feb. 10, 2022 (GLOBE NEWSWIRE) — Grand Cannabis Co., a joint venture of Copperstate Farms and Healthy Lifestyle Brands, LLC., today launched new product categories and a fresh, modern look for the Good Things Coming cannabis brand. Designed to cater to a broader consumer base, the revitalized Good Things Coming portfolio includes concentrates, pre-rolls and cartridges, in addition to its award-winning edibles. The new products are available now at Sol Flower and select Arizona dispensaries.
“We see huge potential with Good Things Coming, which is already a favorite among patients and consumers. With this relaunch, we are moving the brand beyond edibles to become a major player in all cannabis categories. C It’s a dramatic brand shift that makes a bold statement and positions Good Things Coming as a true lifestyle cannabis brand,” said Grand Cannabis Co. Executive Vice President and General Manager Rolf Sannes.
Grand Cannabis Co. combines the cutting-edge cultivation and manufacturing capabilities of Copperstate Farms with the consumer marketing, product development, and health and wellness expertise of Healthy Lifestyle Brands.
According to market research firm BDSA, 43% of adults in fully legal states are cannabis users whose methods of consumption and reasons for use vary widely across product categories. Grand Cannabis Co. is focused on creating integrative cannabis brands that tap into the diverse interests and lifestyles of a nationwide consumer audience with an emphasis on personal optimization.
The bold Good Things Coming rebrand conveys an elevated cannabis experience for the diverse consumer and reflects recent trends in CPG design. With eye-catching hues and a sophisticated black color scheme, the modern look is enhanced by a complementary website, GoodThingsComing.us.
New flavors and categories in the Good Things Coming product line include Live Resin Cartridges, Live Resin and Live Rosin Concentrates, Pre-Rolls, as well as the Lavender Lemon Drops and Original Brownie Bites from the Brand. In 2021, Good Things Coming Brownie Bites received 2n/a place the honors at Arizona’s inaugural High Times Cannabis Cup.
“Good Things Coming is growing, providing a voice and personality that has diverse appeal, and providing an enhanced customer experience,” explained Allie Marconi, Senior Director of Marketing at Copperstate Farms.
The Good Things Coming refresh is also a response to new industry insights. In a recent BDSA report, brand loyalty is expected to emerge as more brands gain cross-border market share, with 20% of cannabis consumers saying brand reputation influences their product choice.
Copperstate Farms is the parent company of several product suites, including Good Things Coming and the Sol Flower dispensary brand, operating five outlets in Phoenix, Scottsdale, Sun City and two in Tempe. Copperstate Farms is also home to a 40-acre glass greenhouse in Snowflake, Arizona, with an additional 40 acres approved for crop construction. For more information, visit CopperstateFarms.com.
About Copperstate Farms Management, LLC:
Founded in 2016, Copperstate Farms Management, LLC, is a vertically integrated cannabis operator headquartered in Phoenix, Arizona. The company manages the licensed production and distribution of cannabis in the United States and operates a 1.7 million square foot greenhouse in Snowflake, Arizona. Copperstate Farms is the parent company to several product lines and the Sol Flower retail dispensary concept, which includes a cafe open to the public and a wellness classroom. The multi-use dispensary brand has locations in Phoenix, Tempe, Scottsdale and Sun City, Arizona.
Copperstate Farms is dedicated to growing the local economy and the state through hiring local workers, material suppliers and contractors. Copperstate Farms operates under the license entity East Valley Patient Wellness Group, Inc., license number: 00000019ESXY11403163. For more information, visit CopperstateFarms.com.
About the good things to come: Founded in 2019, Good Things Coming is a next-level cannabis brand with a portfolio of products designed for diverse cannabis consumers. Handcrafted from sun-grown flowers in Snowflake, Arizona, Good Things Coming offers precision-dosed products in multiple categories, including Live Resin Cartridges, Live Resin and Live Rosin Concentrates, Pre-Made rolls, plus lavender and lemon edibles. For more information, visit GoodThingsComing.us.
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/ac60fed9-1bcf-491a-b583-f325079e4641