Atrium Health Recognized for COVID-Related Communications and Marketing Campaigns | Business


CHARLOTTE – Atrium Health’s marketing, communications and consumer team received top honors at Modern Healthcare’s 2021 Healthcare Marketing Impact Awards and the Queen City PR Awards.

The team won the Gold Award from Modern Healthcare as Integrated Campaign of the Year for its mass vaccination campaign. The winners were announced on October 30.

The Healthcare Marketing Impact Award program recognizes healthcare marketing campaigns that impact the industry, address healthcare challenges and reinvent the way the public receives information.

I am extremely proud of all of the teammates in our Marketing, Communications and Consumers department for their extraordinary work. They flooded the media and social networks with information as vaccines became available to the public and continued their efforts to educate our communities about the safety, effectiveness and benefits of getting vaccinated there. day, ”said Michael Parkerson, senior vice president and chief executive. marketing and communications manager for Atrium Health. “From inception to deployment, there was never any doubt that Atrium Health would be the national leader in mass immunization events. This team devoted countless hours, employing new and innovative ways to tell the stories and capture the moments that helped build momentum and awareness for where and how people could get vaccinated. I am particularly proud of how they were able to reach underserved audiences and ensure equity in access to the vaccine. “

Atrium Health also launched the ‘Community Immunity for All’ collaboration, using culturally appropriate vaccine education materials to help blacks and Hispanics make informed decisions to best protect their health and well-being, using smaller scale neighborhood events to have the best impact.

Atrium Health and other winners from other categories are featured in the November 1 edition of Modern Healthcare.

In a virtual ceremony on November 5, the Atrium Health Enterprise Communications team and its team leader also won the most prestigious awards at the QCPR Awards, which recognize the work of public relations practitioners in the Greater Montreal area. Charlotte.

The Charlotte Chapter of the Public Relations Society of America hosts the event each year.

Chris Berger, Vice President and Head of Corporate Communications for Atrium Health, received this year’s QCPR Infinity Award. The Infinity Award is the chapter’s highest honor for a public relations professional whose character, career and service represent the highest standards.

I am truly honored to accept this award on behalf of our entire corporate communications team at Atrium Health for what we have been able to accomplish together – which has been highlighted more than ever during this pandemic. It is particularly humbling to know the honor roll of the professionals who were recognized last year with this award, ”said Berger.

The last few years have been among the most trying, but also the most rewarding of my career of nearly 25 years in communications, ”he added. “I am so proud of every member of our communications team, as I saw first-hand the support they provided and what teamwork can do to elevate Atrium Health to new heights, everything by having a significant impact on the protection of everyone’s health. communities we are privileged to serve.

Atrium Health received a Crown Award and two Excellence Awards at the QCPR Awards Presentation.

In the Branded Journalism category, Atrium Health won first crown award for “Safe COVID re-entry for hernia surgery” while “New Atrium Health Plaza increases services for the region’s heart and patients specialized ”received an award of excellence. The “This is My Shot” vaccination campaign won an award of excellence for integrated communications.


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